Open Source Broadcasting

Monday, June 21, 2004

Promos for Station Home Pages

Scott Williams, our program director, asked that one of our part-time announcers write on-air promos for our web site announcing content that comes to us from NPR, PI, and our own news team.

In trying to get around the confusion of writing into the promo, "visit the Arts and Culture section of KJZZ.org where you can click on the link for Games and then find the Morning Edition Challenge" (What?!?) While there's probably more issues here, like how deep does your site architecture really need to go, I took home a concept from San Diego that I thought might help.

While we were at the beach, the folks at WNYC, showed me a thing called "touts" that they use for their home page. As I understand it, "touts" are an ordered series of listings for WNYC.org's home page "touting" things that are happening on the site as well as on the air. These touts are prioritized and expire based on a date range. Upon getting back from our conference, I put my mind to the idea that I would put something similar together for the KJZZ home page as well.

Although, since we have a three column format, where I'm constrained by a width of 240 pixels per column, and where the page is already way too long, my approach was bit different. To get around this issue, I thought I would try using an iframe along with some dynamic scripting to navigate through this set of announcements.

View this new addition to the site, tenatively called: "What we're talking about"

A similar treatment can be found at the bottom of this article in Slate magazine (although, I believe this uses the overflow:auto property of a div, as opposed to an iframe).

Does something like this look like it would be useful for what you're doing at your station site? What solutions are you currently using on your site?